Postgraduate Certificate in Social Media Crisis Management in a Global Context
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who's here to talk about an exciting course titled 'Postgraduate Certificate in Social Media Crisis Management in a Global Context'. Welcome, could you please introduce yourself? GUEST: Hello, I'm an expert in crisis management and public relations. I've been working in this field for over two decades, helping businesses navigate through various crises. HOST: That's impressive! So, let's dive right into it. Can you share some personal experiences where social media played a significant role during a crisis? GUEST: Absolutely, I recall a time when a major brand faced a backlash on social media due to an insensitive ad. The swift action and effective communication strategy on these platforms helped them recover from the situation. HOST: Interesting! And how do you think the industry has evolved over the years in terms of managing crises on social media? GUEST: There's been a shift from reactive to proactive strategies. Organizations now understand the importance of building a positive online presence and have dedicated teams to monitor and manage social media platforms. HOST: That sounds like a smart approach. However, there must be challenges in teaching or learning such a specific skill set. What are your thoughts? GUEST: Yes, staying updated with the ever-changing social media landscape can be challenging. But, having real-world case studies and expert insights in the course can help learners grasp the concepts better. HOST: Indeed, continuous learning is key. Lastly, where do you see the future of social media crisis management? GUEST: With advancements in AI and data analytics, I believe we'll see more personalized and predictive crisis management strategies. It's an exciting time to be in this field! HOST: Thank you for sharing your insights! To our listeners, explore the 'Postgraduate Certificate in Social Media Crisis Management' and take the first step towards mastering this crucial skill set. Stay tuned for more insightful conversations!
