Graduate Certificate in Storytelling for Eyewear Brand Evolution

About this Podcast

HOST: Welcome to our podcast, today we're talking with a specialist in brand storytelling for the eyewear industry. Can you tell us a bit about your experience and what led you to teach this unique course? GUEST: I've spent over 15 years working in marketing, with the last decade focused on eyewear brands. I saw a need for courses that specifically address storytelling in this niche market. HOST: That's fascinating! With so many eyewear brands out there, how can effective storytelling help them stand out? GUEST: Storytelling is crucial because it allows brands to create emotional connections with consumers. It's not just about selling glasses; it's about selling a lifestyle or a vision. HOST: Absolutely, it's about creating an identity. Speaking of which, are there any current trends in brand development for the eyewear industry? GUEST: Yes, sustainability and social responsibility are huge trends now. Brands are sharing their eco-friendly practices and community involvement to appeal to socially conscious consumers. HOST: That's really important. Now, every field has its challenges. What would you say are some obstacles when it comes to consumer engagement in the eyewear industry? GUEST: One challenge is breaking through the noise. There are countless brands, so capturing and holding consumers' attention requires innovative and compelling stories. HOST: It definitely sounds challenging. Looking forward, where do you see the future of storytelling in the eyewear industry going? GUEST: I believe we'll see even more personalization. Brands will tailor narratives to individual customers, enhancing that personal connection and making the shopping experience more meaningful. HOST: Personalization is key these days. Thank you so much for joining us today and giving us insights into the Graduate Certificate in Storytelling for Eyewear Brand Evolution. GUEST: My pleasure. Thanks for having me!