Executive Certificate in TikTok Community Building for News Broadcasting
Published on June 18, 2025
About this Podcast
HOST: Welcome to the show, folks! Today, we're diving into the world of TikTok and news broadcasting with our esteemed guest. They're here to talk about an exciting course: The Executive Certificate in TikTok Community Building for News Broadcasting. Let's get started! GUEST: Thanks for having me! I'm thrilled to be here and share my experiences with this unique course. HOST: Fantastic! So, tell us, what inspired you to create this program, especially focusing on TikTok for news broadcasting? GUEST: Well, with the rise of social media, we saw an opportunity to engage younger audiences who consume news differently. TikTok, with its unique features and user base, seemed like a perfect fit. HOST: Absolutely, it's a platform that's hard to ignore these days. How do you think journalists and media professionals can leverage TikTok to build stronger connections with their audiences? GUEST: They need to understand the platform's language, trends, and user behavior. Our course teaches them how to create compelling content, engage in conversations, and build a loyal community. HOST: Speaking of trends, what are some current industry trends related to TikTok and news broadcasting that our listeners should be aware of? GUEST: One key trend is the shift towards shorter, more visually-engaging content. News organizations are also experimenting with creative storytelling formats, like duets and challenges, to reach wider audiences. HOST: Interesting! Now, every new venture comes with its own set of challenges. What do you think some of the challenges are when it comes to building a TikTok community for news broadcasting? GUEST: Balancing authenticity with professionalism can be tricky. Also, keeping up with the fast-paced nature of TikTok and constantly changing trends can be challenging for news organizations. HOST: That's true. Looking forward, how do you see the future of TikTok and news broadcasting evolving? GUEST: I believe we'll see even more innovative storytelling techniques and deeper community engagement. TikTok may also become an essential platform for news organizations to reach younger, diverse audiences. HOST: It's an exciting time for sure! Thank you for sharing your insights with us today. And for those interested in transforming their approach to news broadcasting, be sure to check out the Executive Certificate in TikTok Community Building for News Broadcasting. Until next time, keep exploring and learning!
