Postgraduate Certificate in Social Media Influencer Marketing Crisis Response

About this Podcast

HOST: Welcome to our podcast, today I'm thrilled to be speaking with an expert in the field of influencer marketing and crisis response. Can you tell us a bit about your experience in this area? GUEST: Absolutely, I've spent over a decade working in marketing, with the last five years focused specifically on influencer marketing. I've seen my fair share of crises and have learned how to manage them effectively. HOST: That's impressive! So, what would you say are some current trends in influencer marketing crisis response? GUEST: Well, transparency and authenticity are key. Brands and influencers need to be upfront about any issues and address them quickly. It's also important to have a solid crisis response plan in place before any issues arise. HOST: Speaking of plans, what challenges have you faced when it comes to creating and implementing these crisis response plans? GUEST: The biggest challenge is staying agile and adaptable. The world of influencer marketing is constantly changing, so our crisis response plans need to be able to adapt just as quickly. HOST: That must be tough. Now, let's look to the future. Where do you see influencer marketing and crisis response heading in the next few years? GUEST: I think we'll see even more of a focus on authenticity and community. Brands and influencers who prioritize these values will be better equipped to handle any crises that come their way. HOST: That's a great point. Well, thank you so much for joining us today and sharing your insights on the Postgraduate Certificate in Social Media Influencer Marketing Crisis Response. It's been a pleasure! GUEST: Thank you for having me! It's been a great conversation.