Career Advancement Programme in International Game Marketing
Published on June 18, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be talking with an expert in game marketing. Could you please introduce yourself? GUEST: Hello, I'm Alex, a seasoned professional with over 15 years of experience in the gaming industry. I've worked on global marketing campaigns for some major gaming companies. HOST: That's impressive! Let's dive into the topic at hand - the Career Advancement Programme in International Game Marketing. Can you share what inspired you to contribute to this course? GUEST: Absolutely! I've seen many talented individuals struggle to break into this dynamic field due to lack of proper guidance. This course fills that gap by providing practical skills and strategies. HOST: Interesting. And how does this program address current trends in the gaming industry? GUEST: Well, it covers areas like esports, mobile gaming, and AR/VR marketing, which are currently shaping the industry. It also emphasizes cross-platform marketing and data-driven decision making. HOST: Those sound like crucial aspects of modern game marketing. Were there any challenges you faced while teaching these complex topics? GUEST: Yes, striking a balance between theoretical knowledge and hands-on application can be challenging. But we've managed to create a mix that caters to various learning styles. HOST: That's great to hear. Looking forward, what do you see as the biggest opportunity or challenge in this field? GUEST: The integration of AI into game development and marketing opens up a world of possibilities. However, it also presents ethical dilemmas that we need to address. HOST: Indeed, it's a fascinating time to be involved in game marketing. Thank you, Alex, for sharing your insights and experiences related to the Career Advancement Programme in International Game Marketing. GUEST: My pleasure! I hope it inspires more people to explore this exciting industry.
