Graduate Certificate in Pinterest for YouTubers
Published on June 18, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the exciting new course, "Graduate Certificate in Pinterest for YouTubers". Can you tell us a bit about your experience and why you're passionate about this topic? GUEST: Absolutely! I've been a digital marketer for over a decade and have seen firsthand how powerful Pinterest can be for driving traffic. When I started working with YouTubers, I noticed a gap in their marketing strategies, which often overlooked Pinterest. Bridging that gap is what drives my passion for this course. HOST: That's interesting. What current industry trends do you think are most relevant to this course? GUEST: There are two key trends: the rise of visual search and the importance of diversifying traffic sources. Visual search, like Pinterest's Lens feature, is becoming more popular, making platforms like Pinterest essential for content creators. Additionally, relying on a single platform for views can be risky; diversifying traffic sources can significantly increase visibility and audience reach. HOST: That makes sense. Were there any challenges you faced when creating or teaching this course? GUEST: Yes, one challenge was helping YouTubers understand that Pinterest is not just a social media platform but a visual search engine. Once they grasp that concept, they can start implementing effective marketing strategies and optimizing their content. HOST: Speaking of optimizing content, can you share some insights on how learners can optimize their pins for better reach? GUEST: Of course! Optimizing pins involves using relevant keywords in your descriptions, creating eye-catching images, and using appropriate board structures. Additionally, consistent pinning and engaging with other users can significantly boost your reach. HOST: What do you think the future holds for YouTubers leveraging Pinterest? GUEST: I believe we'll see more YouTubers incorporating Pinterest into their marketing strategies. With the right approach, they can unlock new audiences, build their brand presence, and stay ahead of the competition. HOST: That's exciting! Thank you for sharing your insights on the "Graduate Certificate in Pinterest for YouTubers". We look forward to seeing how this course empowers content creators to expand their skills and reach. GUEST: My pleasure! It's an exciting time for YouTubers, and I'm thrilled to be part of this journey. Thanks for having me!