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Certified Specialist Programme in Google News Paid Advertising

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Certified Specialist Programme in Google News Paid Advertising is designed for digital marketers eager to master paid advertising on Google News. This course offers in-depth insights into effective ad strategies, targeting techniques, and campaign optimization.

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AboutThisCourse

Perfect for marketing professionals and business owners, it equips learners with the skills needed to enhance their online presence. Join a community of experts and unlock the potential of your Google News campaigns. Ready to elevate your advertising skills? Explore the programme today!

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CourseDetails

• Introduction to Google News Paid Advertising
• Setting Up Your Google Ads Account
• Understanding Google News Ad Formats
• Targeting Strategies for Google News
• Creating Compelling Ad Copy
• Measuring Ad Performance and Analytics
• Budgeting and Bidding Strategies
• Best Practices for Campaign Optimization
• Compliance and Policy Guidelines
• Advanced Techniques for Retargeting and Audience Segmentation

CareerPath

Google Ads Specialist: A critical role focused on managing and optimizing Google Ads campaigns, ensuring maximum ROI for businesses through targeted strategies and data analysis.
PPC Manager: Responsible for overseeing pay-per-click advertising strategies, including budget management, keyword research, and performance analysis to drive web traffic.
Digital Marketing Analyst: Analyzes data from various digital marketing channels, providing insights that help in shaping effective advertising strategies and improving campaign performance.
SEO Specialist: Works closely with PPC campaigns to enhance organic search visibility, ensuring that paid advertising aligns with overall search engine optimization strategies.
Content Strategist: Develops content plans that support paid advertising efforts, ensuring that messaging resonates with target audiences and drives engagement across platforms.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFIED SPECIALIST PROGRAMME IN GOOGLE NEWS PAID ADVERTISING
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London School of International Business (LSIB)
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05 May 2025
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