Graduate Certificate in Google Ads for Software Companies (Advanced)

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The Graduate Certificate in Google Ads for Software Companies is a 20-unit advanced certificate programme designed to equip software professionals with the skills to leverage Google Ads for business growth and success. With the increasing demand for digital marketing, this programme is crucial for industry growth, allowing learners to stay ahead in the competitive job market.

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About this course

By completing this programme, learners will gain expertise in Google Ads, data analysis, and campaign optimization, providing a competitive edge in their careers.

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Course Details

  • Introduction to Google Ads for Software Companies
  • Google Ads Fundamentals and Strategy for Software Companies
  • Keyword Research and Planning for Software Companies
  • Google Ads Campaign Structure and Organization
  • Targeting and Bidding Strategies for Software Companies
  • Ad Copywriting and Ad Extension Best Practices
  • Google Ads Performance Tracking and Reporting
  • Google Ads Budgeting and Cost-Per-Action (CPA) Management
  • Google Ads Conversion Tracking and Optimization
  • Google Ads Landing Page Best Practices for Software Companies
  • Google Ads Analytics and Insights for Software Companies
  • Google Ads Ad Scheduling and Rotation Strategies
  • Google Ads Ad Rotation and Pausing
  • Google Ads Ad Copywriting for Software Companies
  • Google Ads Location Targeting and Mobile Advertising
  • Google Ads Remarketing and Retargeting Strategies
  • Google Ads A/B Testing and Multivariate Testing
  • Google Ads Dynamic Search Ads and Shopping Campaigns
  • Google Ads Video and Display Advertising
  • Google Ads Advanced Reporting and Custom Columns

Career Path

Software companies in the UK can benefit from a solid understanding of Google Ads to drive successful digital marketing strategies.

Data Analyst - 20% Business Intelligence Developer - 18% IT Project Manager - 14% Software Engineer - 48%

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

Google Ads optimization Digital marketing strategy Search engine advertising PPC campaign management

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GRADUATE CERTIFICATE IN GOOGLE ADS FOR SOFTWARE COMPANIES (ADVANCED)
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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