Career Advancement Programme in Multivariate Testing for Digital Campaigns (Advanced)

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The Career Advancement Programme in Multivariate Testing for Digital Campaigns is a 20-unit advanced certificate programme designed to equip professionals with the skills and knowledge needed to succeed in the fast-paced digital marketing landscape. With the increasing demand for data-driven marketing strategies, this programme is essential for professionals looking to advance their careers.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learners will gain a deep understanding of multivariate testing, its applications, and how to implement it effectively in digital campaigns. This programme is ideal for digital marketers, analysts, and data scientists seeking to enhance their skills and stay ahead in the industry.

100% ์˜จ๋ผ์ธ

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์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Multivariate Testing for Digital Campaigns
  • Advanced Statistical Techniques for Digital Marketing
  • Designing and Implementing A/B Testing Strategies
  • Regression and Correlation Analysis in Digital Campaigns
  • Experimental Design and Data Collection
  • Multiple Regression Analysis for Digital Marketing
  • Factorial Designs and Fractional Factorials
  • Preliminary Multivariate Analysis and Data Visualization
  • Collapsing and Post-Hoc Analysis in Digital Campaigns
  • Confidence Intervals and Hypothesis Testing
  • Non-Parametric and Semiparametric Regression
  • Conjoint Analysis in Digital Marketing
  • Factor Analysis for Digital Campaigns
  • Principal Component Regression and Partial Least Squares
  • Time Series Analysis for Digital Marketing
  • Survival Analysis and Cox Proportional Hazards Model
  • Generalized Linear Mixed Effects Models in Digital Campaigns
  • Bayesian Approach to Multivariate Testing
  • Advanced Topics in Multivariate Testing for Digital Campaigns
  • Capstone Project: Implementing Multivariate Testing in a Digital Campaign

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Advancement Programme in Multivariate Testing for Digital Campaigns: Distribution of Participants by Role Insurance Pricing Analyst (28%) Risk Manager (24%) Consultant (22%) Team Lead (16%) Advisor (10%)

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ํš๋“ํ•  ๊ธฐ์ˆ 

Data Analysis Statistical Modeling Digital Campaigns Testing Strategies

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CAREER ADVANCEMENT PROGRAMME IN MULTIVARIATE TESTING FOR DIGITAL CAMPAIGNS (ADVANCED)
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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