Graduate Certificate in Programmatic Video Advertising (Advanced)

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The Graduate Certificate in Programmatic Video Advertising is a 20-unit advanced certificate program designed to equip learners with the essential skills required for a successful career in the rapidly growing field of programmatic video advertising. With the increasing demand for targeted and efficient video advertising, this program is crucial in preparing professionals to meet the industry's needs.

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Upon completing the program, learners will be equipped with the necessary knowledge and skills to develop and execute effective programmatic video advertising strategies, optimize campaign performance, and stay ahead of the competition. The program focuses on the technical and creative aspects of programmatic video advertising, including ad creative development, campaign optimization, and data analysis. By the end of the program, learners will be able to demonstrate expertise in programmatic video advertising, making them highly sought-after professionals in the industry.

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Video Advertising Fundamentals
  • Programmatic Video Buying and Selling
  • Video Ad Formats and Pricing Models
  • Video Ad Targeting and Retargeting
  • Video Ad Measurement and Analytics
  • Ad Exchange and Supply-Side Platforms
  • Video Ad Creative Best Practices
  • Video Ad Copywriting and Design
  • Video Ad Campaign Optimization
  • Video Ad Budgeting and Planning
  • Video Ad Technology and Integration
  • Real-Time Bidding (RTB) for Video
  • Video Ad Policy and Compliance
  • Video Ad Security and Fraud Prevention
  • Video Ad DMP and Data Management
  • Video Ad Attribution and Retargeting
  • Video Ad Retargeting and Remarketing
  • Video Ad Retargeting and Lookalike
  • Video Ad Cross-Device Targeting
  • Video Ad Personalization and Dynamic Content

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Graduates with a Certificate in Programmatic Video Advertising can expect to work in one of the following roles: Video Advertising Specialist (20%) Digital Marketing Manager (18%) Media Planner (15%) Data Analyst (47%)

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์–ธ์ œ ์ฝ”์Šค๋ฅผ ์‹œ์ž‘ํ•  ์ˆ˜ ์žˆ๋‚˜์š”?

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ํš๋“ํ•  ๊ธฐ์ˆ 

Video ad creation Data analysis Platform integration Campaign optimization

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

๊ฐ€์žฅ ์ธ๊ธฐ
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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GRADUATE CERTIFICATE IN PROGRAMMATIC VIDEO ADVERTISING (ADVANCED)
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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