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Certified Specialist Programme in Google My Business for News Organizations

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Certified Specialist Programme in Google My Business is designed specifically for news organizations looking to enhance their online presence. This programme equips journalists and media professionals with essential skills to effectively manage their Google My Business listings.

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AboutThisCourse

Learn how to improve visibility, engage with audiences, and drive traffic to your news platforms. With practical insights and expert guidance, participants will master local SEO strategies tailored for the media industry. Join us and transform your organization's outreach. Explore further to elevate your news brand today!

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CourseDetails

• Understanding Google My Business Basics
• Setting Up and Verifying Your Business Profile
• Optimizing Your Profile for Local Search
• Managing Customer Reviews and Engagement
• Utilizing Google Posts for News Updates
• Insights and Analytics for Performance Tracking
• Leveraging Q&A to Engage with Your Audience
• Best Practices for Photos and Media Management
• Integrating Google My Business with Other Marketing Tools
• Staying Updated on Google My Business Features and Policies

CareerPath

Digital Marketing Specialist: Focuses on online marketing strategies, utilizing Google My Business to enhance visibility and engagement with local customers.
SEO Specialist: Works to optimize search engine rankings through effective use of Google My Business features, ensuring maximum exposure for content.
Content Strategist: Develops and executes content plans that leverage Google My Business to attract and retain customers, enhancing overall brand presence.
Social Media Manager: Manages social media channels and integrates Google My Business to boost community engagement and brand loyalty.
Data Analyst: Analyzes performance metrics from Google My Business to derive insights that drive strategic marketing decisions and optimize campaigns.
Public Relations Officer: Utilizes Google My Business to manage public perception and enhance communication strategies with stakeholders and the community.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFIED SPECIALIST PROGRAMME IN GOOGLE MY BUSINESS FOR NEWS ORGANIZATIONS
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London School of International Business (LSIB)
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05 May 2025
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